Without getting more specific, JustWatch senior vice president Quentin Carbonell told StreamTV Insider that the service has “a few hundred titles across” its different tiers. JustWatch TV has 30 content partners, including Paramount and New Regency, globally and plans to add more.
The streaming service aims to boost advertising business
JustWatch Group aims for the new streaming service to boost its advertising business and called it a “logical addition” to the streaming lineup.
“[JustWatchTV] “It will provide even deeper insights and audience data for JustWatch Media, the group’s campaign planning and buying service for film marketing campaigns on digital platforms such as YouTube, Meta and TikTok for studios, distributors, streamers and media agencies,” the announcement said.
JustWatch Group’s advertising business already leverages JustWatch Streaming Guide’s proprietary audience data for ads from studios, distributors, streaming services and media. JustWatch Group says the streaming guide has 50 million customers.
“From the beginning, our vision was to create a single platform that directed fans to all of their entertainment options in one place,” David Croyé, founder and CEO of JustWatch Group, said in a statement. “JustWatch TV will help fill the gaps and make it easier for JustWatch’s massive audience to discover and watch great movies and series, including hard-to-find titles, right from the app itself.”
JustWatch TV aims to have 100 million monthly users “in the next few years,” Carbonell told StreamTV Insider.
