Whether Zuckerberg comes out on top in the long term in his AI strategy (for both his Muse assistant and his wearable AI devices) will depend on whether new features can withstand potential privacy and security issues as his user base grows.
The Meta boss has bet that smart glasses and other wearable devices will become one of the main ways consumers interact with AI, even though critics branded his camera-equipped Ray-Bans “kinky glasses” after intrusive videos hit Instagram and TikTok.
Sold in partnership with eyewear group EssilorLuxottica, the glasses have built-in speakers, microphones and cameras that can be used to take photos, listen to music and chat with Meta’s AI.
Critics claim they are being used to record other people without their knowledge. Currently, Meta glasses have an LED in the corner of the frame that lights up to indicate to others when the user is taking photos or filming.
On Wednesday, Zuckerberg announced a pair of tubeless Ray-Bans that customers can interact with using only audio, along with several new styles of Ray-Ban frames and the cheaper Meta range of glasses.
Meta also launched new virtual reality glasses, which will be available next spring for $1,300 and are five times lighter than the previous Quest 3 model.
Meta said that the Muse assistant would soon be available on his glasses. Users will now also be able to have a hyper-realistic digital avatar represent them on video calls while wearing the glasses, since the glasses cannot film the user’s face.
The avatars use hologram technology that Meta has been working on for years.
Meta, so far the only major AI lab to implement a consumer-friendly agent assistant, hopes Muse can become highly personalized for users if it can access activity data on its social platforms.
But the company will have to convince consumers to connect personal data, such as their email inbox, financial services apps or calendar, with the bots, which run on the social media group’s Muse family of models, at a time when AI agent technology can still make mistakes or potentially go rogue.
Meta has already had to publish a fix for a vulnerability that could allow a hacker to take control of another person’s Muse agent. Meanwhile, Amazon has blocked Meta agents from accessing its shopping platform as part of its efforts to prevent third-party bots from using its systems.
© 2026 The Financial Times Ltd. All rights reserved. It must not be redistributed, copied or modified in any way.
