These white labels are actually top brand products.

The white marks They have ceased to belong to the second category and have become an unusual alternative in the shopping basket. The price they have makes millions of consumers continually choose them, but what many do not know is that behind some products are prestigious manufacturers. Furthermore, in many cases, companies that produce food for their own brands also produce references for supermarket chains, although with a different packaging. In turn, distributors can establish what they consider appropriate, and this shows that some private labels come from leading manufacturers in the sector.

The manufacturers of these products

Among the most striking examples of white label products Made by well-known manufacturers, the following stand out:

• Florette. This brand has manufactured bagged salads for several supermarket chains.
• Value Chocolates. It is responsible for some tablets marketed under retail brands.
• Don Simon. The manufacturer of certain juices and drinks for supermarkets.
• Bonduelle. This brand produces some frozen vegetables sold under private label.
• Herba Ricemills. The company behind well-known rice brands such as SOS or Brillante and also some references for distributors.
• Bicentury. Manufacturer of certain dietary products sold by supermarkets.
• Delaviuda. A brand that has produced products for several distribution brands.
• Sweetsol. Brand known for manufacturing some of the pastries and rolls sold under private label.
• Borges Groups. The brand name of some supermarket nuts and dehydrated fruits.
• Hispaniola. The manufacturer of certain olives sold by distribution chains.

The meaning

A manufacturer that produces its brand as a white label It does not imply that the two products have the same composition or ingredients. Furthermore, it is the supermarkets themselves that set the details on the raw materials, ingredient percentages, size, flavor either manufacturing processes. Therefore, two products manufactured in the same plant can present differences in quality, recipe either nutritional characteristics.

The advice: check the labeling

To know who makes a product, you have to check the labelingsearch for the health registration number or the packer codeuse food databases as Open Food Factswhich compile information on thousands of products marketed in Spain.

Brands and their importance

Private label brands have been significantly increasing their presence in supermarkets thanks to their value for moneybut many consumers prefer certain traditional brands and it is increasingly common to find products made by the same manufacturers under different commercial banners.