This is how Eintracht boss Hellmann wants to catch up
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The Premier League is the best league in the world. Axel Hellmann from Eintracht Frankfurt wants to reduce the distance and has a plan for this.
Frankfurt – The Bundesliga is one of the best leagues in the world. But the clear number one is the Premier League, which won two of three European competitions last season. Only PSG was able to prevent Arsenal, led by DFB star Kai Havertz, from completing the treble for the English league in the Champions League final.
This is proven by a look at the five-year ranking, where the Premier League is at the top. But Axel Hellmann now wants to reduce the backlog and has made a suggestion. “I am very much in favor of working with investment capital in the league, because we have to invest in the future now if we want to continue to be a top league in ten years,” says the Eintracht Frankfurt board spokesman in an interview with the FAZ.
External money for the Bundesliga: Eintracht boss Hellmann wants to catch up with the Premier League
Because of this, he recently took over the position of Chairman of the Supervisory Board of Bundesliga Media. “We can only achieve growth with external capital,” he makes clear. Ultimately, the league needs fresh money to prepare for the future and develop new business areas.
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When it comes to media revenues, however, the 54-year-old no longer believes in growth. “None of the five major leagues have significantly increased their media revenues in recent years. The French have even seen their revenues plummet,” says Hellmann. “The national markets have reached a glass ceiling in the previous model.”
That’s why we have to deal with the topic. “We have a certain dependence on our media partners. We have to ask ourselves whether we want to go into every cycle with this dependence without a double bottom,” says the lawyer. Last but not least, it should be about increasing foreign marketing, because he still sees potential there. After all, according to Hellmann, the Premier League takes in three times as much.
“That’s why investors go in there. Because they know they can always sell at a high price because of the strong sales revenue structure there,” he explains. He wants to regulate the multi-club ownership that is widespread there because he insists on the existing 50+1 rule. “Of course I know that our competitive opportunities are different, but we’re not that bad when you look at the fact that we finished just behind Spain in the UEFA one-year rankings,” said Hellmann. (smu)